IRB logo Package

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IRB Brand guideline

Identity is a cause; brand is an effect. And the strength of the former influences the strength of the latter.

Why: This guide outlines Islamic Relief’s brand strategy, design programme and marketing messages to increase relevance and resonance of our communications, which will enable us to build even more support to help those in need.

For Whom: IR staff, designers, artworks, printers, partners, who will be applying the logo and brand elements.

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